Taking Learning to the Next Level: An Association's Six Year Journey in Building A Virtual Education Business

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The case study takes a close look at exactly how an association transformed a three day physical event into an online product that drove revenue 365 days a year and dives into:

• What research should be done before beginning your journey.
• The technical side of creating hybrid events and the importance of adopting an integrated approach.
• The role data analysis and business intelligence plays in understanding what your unique market wants.
• Marketing and revenue approaches that worked and even the ones that didn’t work.

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