---
title: Attribution and Lead Scoring Using Marketing Automation
description: Manual and Predictive Lead Scoring Models allow you to generate more qualified leads and move those leads through the funnel. Learn how!
---

   

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# Learn How to Score Your Leads

![Lead Model Reporting](https://info.2040digital.com/hs-fs/hubfs/Slide21.png?width=720&name=Slide21.png "Lead Model Reporting")

**Lead Generation in a Modern Buyer World** 

The modern buyer is confounding many sales and marketing organizations.

It doesn’t matter who your customers are, using marketing automation is the best way to move them through the funnel.

You then have the opportunity to use lead scoring to ensure you get the best leads to interact with.

- Understand the Modern Buyer
- See how Marketing Automation moves your leads through the funnel
- Learn how to use manual and predictive Lead Scoring to close more deals.

Download the Lead Scoring Slides by filling out the form to the right or listen and watch the **[2040 and Real Magnet Webinar](https://www.youtube.com/watch?v=Fbpku-mq1V8&feature=youtu.be)**.

Take the leap and learn how to maximize your marekting spend, increase conversions and gain the relevance and revenue you desire.

 

### Learn How to Score!

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